PPC Audit — Sydney Insight

Comprehensive audit tailored for Australian advertisers: account health, targeting, auction insights and quick technical fixes to improve targeted ads performance across Search, Display and Social.

Account structure & segmentation
Bidding, budgets & automation review
Compliance & privacy (AUS DSP/Adsense consent)

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Why audit?

Many Australian advertisers leave performance on the table due to inefficient structure, misaligned audiences or poor creative-to-landing experience. Our audit pinpoints root causes and prioritises high-ROI actions.

Rapid account health check (48–72h)
Technical crawl of landing pages and tracking
Audience & attribution validation

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Methodology

Proven steps designed for programmatic & PPC environments in Australia.

Review of campaigns, ad groups, keywords, audiences and negative lists. Recommendations for segmentation that improves signal and reduces overlap.

Analyze bid strategies, pacing and budget allocation. Validate conversion tracking and attribution models against Australian privacy constraints and consent flows.

Assessment of ad copy, asset gaps, mobile experience and page speed. Prioritised fixes to improve Quality Score and conversion rates.

Deliverables & packages

Clear, actionable findings with an implementation roadmap suitable for Australian markets.

Package	Scope	Delivery	Outcome
Basic	Account snapshot, quick wins (list)	3–5 days	Immediate optimization list
Pro	Full audit + tracking validation	7–10 days	Roadmap + priority fixes
Enterprise	Pro + implementation support	2–4 weeks	Measured uplift & reporting